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Marketing is a critically important factor in any business. Marketing is ultimately the art of understanding the needs of the customer above all else. Good marketing means prioritising what your customer wants from a product ahead of simply selling to them, which takes time and skill to do. For this reason, good marketeers are highly desired by companies looking to reach their target demographic. Due to this demand, the College of Contract Management has developed a course to help workers boost their career by offering a qualification in Business Marketing.